/operations · internal report

FURNIW

Furniture ecommerce on WooCommerce. Large catalog, smart filtering, performance-tuned checkout.

OP/009 Client · FURNIW Sector · Furniture commerce · Client Year · 2024 Live · furniw.com ↑

/01 · Challenge

Sell furniture online with a large product catalog — performance under image weight, navigation under category complexity.

/02 · System built

Custom WooCommerce theme with optimized image pipeline, room-context navigation, filtered product browsing, frictionless checkout.

/03 · Commercial logic

Conversion through clarity — the buyer needs to see the product in the room context fast, then move to checkout without re-navigating.

/04 · Technology

WordPress · WooCommerce · LAMP optimization · responsive images · Klarna

/05 · Result

Strong on-site time despite a heavy catalog, and a checkout that holds conversion through complex orders.

/06 · What we learned

For furniture commerce, image performance and category navigation are not separate problems — they share the same architecture.

FURNIW sells design furniture online. The site needed to handle a large catalog with high-quality imagery while staying fast on a tight hosting budget.

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