/operations · internal report

Acsser

Google CSS partner platform — subscription-based shopping infrastructure for Swedish ecommerce companies and agencies.

OP/014 Client · Acsser AB Sector · Google CSS · Portfolio venture Year · 2025 Live · acsser.se ↑

/01 · Challenge

Run a CSS partner program at scale — subscription billing, account onboarding, agency-level management and Merchant Center support, all under one platform.

/02 · System built

WordPress / WooCommerce Subscriptions, custom subscription onboarding flow, agency dashboard, Merchant Center integration, automated invoicing and CSS account routing.

/03 · Commercial logic

Subscription-based service sales rather than ad-hoc consulting — predictable monthly revenue, scalable agency partnerships, lower per-account ops cost.

/04 · Technology

WordPress · WooCommerce · WooCommerce Subscriptions · Stripe · Merchant Center API · custom plugins

/05 · Result

A productized CSS partner platform that operates as one of Sweden's leading independent CSS programs.

/06 · What we learned

Subscription commerce in B2B works only when the operational layer (onboarding, billing, support) is part of the system — not bolted on with manual processes.

Acsser is AV Group’s Google CSS Premium partner venture, helping Swedish ecommerce companies cut their Google Shopping costs by routing campaigns through the Comparison Shopping Service program.

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